Negril, is as famous for its seven mile stretch of white sand beach as it is for the cliffs that jut out above the bright blue waters on its west end. Despite the amount of visitors it attracts, Negril remains by and large the capital of casual. Although close enough to the north coast to access a variety of attractions, here the order of the day is simple: hang out at the beach until the sun sets, then dance barefoot under the stars and listen to live reggae through the night.